Consultancy Pricing & Profitability Guide

Pricing determines consultancy profitability more than any other factor. This guide explores hourly rates versus project fees, retainer models, value-based pricing, and success-fee arrangements. Includes detailed calculations for determining minimum viable rates considering overhead, target salary, taxes, and profit margin. Features pricing psychology research showing how to present fees for maximum acceptance rates. The profitability section covers tracking project-level profitability, identifying loss-making services, and optimizing consultant utilization rates. Includes Excel calculators for rate setting, project profitability analysis, and capacity planning. Particularly valuable for UK consultancies navigating post-pandemic pricing pressures while managing inflation in operating costs. Delivered as PDF with downloadable spreadsheet tools for financial modeling and scenario planning.